With the evolution of the brand followed new products, and with them the need for new fibers. We have since implemented other more sustainable materials and recycled fabrics to our collections.
Organic Cotton
To this day, organic cotton remains our main material. The farming process requires up to 91% less water, and 62% less energy, and emits 46% less Co2 compared to conventional cotton farming.
It's no wonder conventional cotton has such a bad rep: growing it is chemical intensive and has a very negative impact on the environment, the biodiversity, and the people who live in conventional cotton growing areas. We want to educate our customers about the difference between conventional and organic cotton and help them make informed decisions.
Recycled Polyester
We can’t think of any reasons NOT to choose recycled polyester over conventional. By working with the recycled alternative, we can sidestep the oil extraction required to make conventional, virgin polyester. Producing recycled polyester, in our case from post-consumer waste that otherwise risks ending up in landfills, can save up to 59% energy use, 32% CO2 emissions, and requires significantly less water compared to conventional polyester production.
Our recycled polyester derives from discarded plastic bottles. The post-consumer waste is then spun into yarn, resulting in a durable, functional fabric we especially like to use in outerwear and other items you don't have to wash regularly — limiting the shed of microplastics in our waters.
Recycled Wool
Wool is a material with manifold benefits — it is biodegradable, extremely durable, has heat regulating properties, and rarely looks worse for wear. as a clothing brand with sustainability at our core, reusing resources is a form of practicing what we preach. we are introducing garments in recycled wool in our collections. We obtain our wool from pre-consumer waste, such as factory scraps, which are sorted by color, shredded, mixed with recycled polyester, and spun into soft-yet-resilient yarn, ideal for outerwear. The textile waste used for recycled wool often consists of a mix of fibers, resulting in difficulties determining whether the recycled wool contains 100% wool, the reason it says “10% other materials” on the care label.
Hemp
Hemp is one of the most versatile and durable fabrics around. Made from fibers sourced from the stem of the Cannabis Sativa plant, it’s also one of the fastest growing, most environmental-friendly fibers to grow. The high-yield crop requires 90% less water than regular cotton but produces more than twice as many fibers. It's naturally pest-resistant, which means that farming doesn’t require any pesticides, synthetic fertilizers, or genetically modified seeds. Hemp also has anti-erosion properties and can drain soil from poisonous substances and heavy metals. Pretty neat if you ask us. The sustainable aspects of hemp farming make it a given material for us to use in our collections. Equally important though, are the durable qualities the hemp fabric holds, and how comfy it is on the skin.